Behind the Badge
What a deal!
Tuesday, March 29, 2011 - 2:57pm
Doug Hicks
Creating added value for season ticket holders continues to be a core focus of D.C. United’s front office. For quite some time, club officials have been working to produce a better overall product in the form of season ticket packages all the while attempting to continue to improve tried and true methods of proactive customer service. ...
It’s time to Unite
Friday, March 18, 2011 - 8:09am
Doug Hicks
Before the MLS team that would play in the Nation’s Capital had a name, Kevin Payne, Stephen Zack and Betty D’Anjolell sat in a lunch room discussing what the club’s future name should be. Together, they had a vision that the club would pay homage to the grand traditions of our sport and that the team would galvanize a community that...
The backbone of the organization
Thursday, March 17, 2011 - 8:44am
Doug Hicks
Every successful front office is bolstered by a backbone of employees that never receive credit due their work. D.C. United is no different.Whether they are providing assistance to other staff members, sorting out HR details, making sure that all team and office details are accounted for seven-days-a-week, or keeping the bottom line in check...
United for D.C. in action
Tuesday, March 15, 2011 - 2:28pm
Doug Hicks
Today’s Ninth Annual United for D.C. Kickoff Luncheon is a great opportunity for fans and sponsors alike to meet new players and staff, greet returning faces and hear from United Head Coach Ben Olsen about the club and his thoughts on the season ahead. There’s much to be excited about ahead on D.C. United’s 16th League campaign....
Improving the game-day experience
Tuesday, March 15, 2011 - 9:00am
Doug Hicks
Since the inaugural season of Major League Soccer, RFK Stadium has been known to be a building that opponents were wary of and that housed the best atmosphere in the League. Those characteristics remain intact as United is set to open its 16th season at the iconic facility. Among the many areas of organizational improvement during the...
Bringing additional value to fans and corporate sponsors alike
Monday, March 14, 2011 - 9:00am
Doug Hicks
As D.C. United headed into the off-season, the club took considerable time to evaluate all aspects of the business. No stone was left unturned as officials searched for methods to create a better product with more value for two key components: season ticket holders and corporate partners. A revitalized effort in both of these...
Broadcasting partnerships in action
Friday, March 11, 2011 - 10:00am
Doug Hicks
In the coming days, we’ll announce details of an agreement with Comcast SportsNet that will see the regional sports network again be the official broadcast partner of D.C. United. Though the structure of the deal varies from past seasons, our combined commitment to getting our games on the air, extending coverage across all CSN and United...
The evolution of technology on East Capitol Street
Thursday, March 10, 2011 - 10:10am
Doug Hicks
It’s not a stretch to say that every aspect of our business is tied in to the digital media department. Used equally as media outlets, promotional tools and technological business solutions, our club website and social media platforms provide the backbone of our organization. Our digital media staff – Mark McClure, Oscar Merida,...
Moving the needle
Wednesday, March 9, 2011 - 10:00am
Doug Hicks
The season is still 10 days away, but branding exercises set in place by our team of marketing staffers have long been in place. Whether in the form of an ad welcoming Charlie Davies to DC, a billboard in Adams Morgan, a promotional video truck circling the city, creative packaging for season ticket delivery, or grassroots activation in...
CR efforts play important role with D.C. United
Tuesday, March 8, 2011 - 10:00am
Doug Hicks
“We will win championships and serve the community.” That statement is prevalent in the halls of RFK Stadium. It’s not always that the club will achieve the former, but it’s a given the club will produce the latter in the form of partnerships, initiatives, drives and programs that make our region a better place. We do it out of a...
Next Match
Aug 18 Thursday 9:00PM
Toyota Park
2-7-14
